Sampling some kale are, from left, Houston's Farm's Vanessa Ford and Estelle Blackwell, with food scientist Hazel MacTavish-West. Picture: LUKE BOWDEN
SALES of leafy super-vegetable kale are flourishing, with Tasmanian producer Houston's Farm struggling to keep up with demand.
Houston's Farm marketing manager Allison Clark said its product, grown at its Cambridge property, was sold around Australia through Woolworths and sales were going really well.
"Our sales in baby leaf kale have grown about 25 per cent in the last 12 months," Ms Clark said.
"Consumers are starting to understand it, try and experiment cooking with it."
Hobart-based food scientist Hazel MacTavish-West said there was a simple reason why kale was a hit with consumers.
"Everything that is good about vegetables can be found in leafy kale," Dr MacTavish-West said.
"Being sexy and eating vegetables, especially kale, go hand in hand because it improves skin tone."
Kale is among the brassica vegetables and has a high antioxidant capacity, along with many vitamins, minerals and dietary fibres.
And Tasmanian vegetables would be the purchase of choice, a recent national survey says. Almost 70 per cent of Australians said they would buy our vegetables, if available.
The survey, taken on behalf of Eat Well Tasmania, also highlighted the fact that people most often buy fruit and vegetables from independent greengrocers.
roger.hanson@news.com.au
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