TASMANIA is poised to capitalise on the Asian Century with more signs, more education and a new office in Shanghai.
The new trade office in the financial behemoth, one of the world's largest cities, is a key plank of the State Government's response to the Asian Century White Paper. The Government will collaborate with Austrade to set up the trade and investment office in a bid to promote Tasmanian investmentopportunities and strengthen trade relations in Asia.
Ms Giddings said the office would draw on the extensive resources of Austrade, which has 13 offices across China, Hong Kong and Macau alone.
"The white paper makes it clear that we need to build strong relationships to make the most of the opportunities in the Asian Century," Ms Giddings said.
"Having an ongoing Tasmanian presence in China will allow us to more effectively follow up investor interest."
The State Opposition says Tasmania could have had a Chinese office eight years ago, pointing to a press release issued by the Premier in 2005 describing one in China as an extravagence that would duplicate services already provided.
Ms Giddings said embedding a Tasmanian officer within Austrade was an innovative way of tapping into the Commonwealth's extensive networks and overcoming the high cost of establishing a stand-alone trade office.
"The time is right for Tasmania to have its own representative in China in order to maximise the economic, educational, scientific and cultural opportunities," she said.
The representative would complement Tourism Tasmania's existing presence in the Asian region, with representatives in Hong Kong, Shanghai and Japan.
Unveiling the white paper yesterday, Ms Giddings said the $100,000 document, put together by the Tasmanian Government and the Australian National University's Crawford School of Public Policy, included more than 200 pages of evidence and research that would help to drive policy related to Asia.
The first initiatives to be rolled out as a result of the paper, at a cost of about $1 million, will be:
THE establishment of the trade and investment office in Shanghai.
INCLUDING Asian languages in signs at key arrival points and major attractions.
CONDUCTING detailed analysis of economic opportunities in individual Asian countries, starting with China.
WORKING with industry and Brand Tasmania to develop consistent "Tasmanian Gourmet" food branding for cheese, wine, cherries, salmon and seafood for high-income Asian customers.
CONTINUING the Asian Education Strategy to broaden the focus on Asian literacy and cultural awareness.
OFFERING cultural awareness training workshops for business, in partnership with the Federal Government and local industry representative bodies.
Deputy Opposition Leader Jeremy Rockliff said yesterday the Government had had 14 years to put in place a strategy to better link Tasmania with Asia, "and it's telling that their own white paper essentially says they have failed to do so".
The Tasmanian Chamber of Commerce and Industry welcomed the report with a few disclaimers yesterday.
TCCI chief executive Michael Bailey said it represented the beginning of a journey, not the completion.
matthew.smith@news.com.au
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