A NEW campaign celebrating Tasmania's heritage wilderness is hoped to provide a much-needed boost for regional tourism.
The $300,000 campaign marks the 30th anniversary of Tasmania's World Heritage Listing and was jointly funded by Tourism Tasmania and Jetstar. It comes as the airline marks a major milestone, having carried 8.5 million passengers on services to and from the state.
Jetstar CEO David Hall was in Hobart yesterday to mark the occasion, albeit arriving a little later than expected. His flight was delayed for "a technical reason".
The airline hit the Tasmanian airways almost nine years ago and now has 120 services in and out of the state each week.
Mr Hall said Jetstar expected to carry 1.5 million passengers on Tasmanian services this year.
He said recent surveys showed visitor numbers to Tasmania were slowly rising and almost 30 per cent of travellers were first-time visitors to the state.
Mr Hall said low airfares would continue to be a key factor in stimulating visitor growth, combined with innovative promotions from Tourism Tasmania.
The airline contributed $150,000 to the new campaign, launched yesterday. Jetstar will provide potential visitors with suggested itineraries to help plan trips to heritage-listed areas. The campaign involves paid print and digital media advertising, direct mail-outs to Jetstar's extensive database and a feature button on the airline's webpage, with links to a new site.
Tourism Minister Scott Bacon said the state's wilderness continued to be a major drawcard for tourists.
He said the campaign was likely to boost visitor numbers in the state's struggling regional areas.
"It's about getting people to spend a few nights in these parts of the state and the regional communities that are gateways to the Wilderness World Heritage Area," Mr Bacon said.
Jetstar is offering discount fares to mark the launch, on sale from today.
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