THE head of Australia's largest discount retail network says Tasmanians love a bargain.
The Reject Shop managing director, Chris Bryce, hopes thrifty shoppers will underpin his company's rapid expansion plans.
Mr Bryce yesterday opened a new store at Claremont.
The store is the first of four new outlets Mr Bryce will open in Tasmania in four weeks.
A store will open at Bridgewater next week, at Kingston on February 7 and at Sorell on February 14. Stores at Prospect Vale and Latrobe will open on February 21, followed by outlets at Glenorchy and New Norfolk in April and May.
Mr Bryce said many of the new stores would fill sites left vacant after Chickenfeed's collapse and as many as eight staff at each new store were former Chickenfeed workers.
The company held an information and recruitment session in Hobart during December in a bid to fill 150 vacant positions.
About 450 people, including many former Chickenfeed staff, attended the session.
Mr Bryce is confident the company's rapid growth is sustainable.
However, he admits it is moving at a "hectic pace".
The company has 250 discount stores Australia-wide.
"We select the markets we believe we can be successful in," he said.
Mr Bryce is also confident the company can compete against other discount operators such as Shiploads.
"They're competition to us, the supermarkets are competition, the chemists are competitions," he said.
He said Shiploads was "more of a direct competition but they're not the same business as us and competition, I think, is healthy at the end of the day".
Mr Bryce said Tasmanians were always seeking a bargain.
"There are people who either need to save money or want to save money," he said.
"Every week we introduce something like 300 new [product] lines to our stores."
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